“People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. It’s a rare person who etches grooves that are other than a specific way of looking at things, a specific way of questioning things. It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing. Of course, there are some people who are innately curious, forever little kids in their awe of life, but they’re rare.”

Steve Jobs, 1985

Apple Inc. has transformed from a single computer company launched out of a California garage to one of the biggest and most influential companies in the world. With innovations like the Macintosh, the iPod, the iPhone and the iPad, Apple has pushed the industry forward over the last several decades. But the death of Apple’s visionary leader Steve Jobs in October 2011 has people concerned with the fate of Cupertino’s computer company now more than ever.

Apple is a highly secretive company, so quality information about the company’s activities is at a premium. There are literally dozens if not hundreds of websites and blogs solely dedicated to Apple news, but having covered Apple for several years for a number of different news websites, I can tell you that most information lacks authority, or is simply false. It’s difficult to wade through rumors and decipher what’s real and what isn’t, but that’s where I come in.

Unlike other Apple blogs singularly focused on repeating and rehashing news and rumors, this blog is written for those that want facts, analysis, and a historical perspective. There may be some bias — this is about Apple, after all, so forgive me if I become critical or romantic at times — but I promise to filter out the noise and only deliver the most important and relevant information.

Welcome to “Balancing Apple.”


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